Category Archives: Social Media

Social Networking Statistics 2013

social networking statistics 2013

 

The time of year has come for me to present the social networking statistics 2013. My third annual attempt to look sophisticated and erudite as I discuss the state of social networking through numbers. Since I now have two years of previous statistics to compare to, this year we can provide more in-depth comparisons to previous years.

For those who want to see the development of these social networking statistics over time please feel free to check out:

Social Networking Statistics 2012

Social Networking Statistics 2011

Now that we have a framework, let’s begin.

Social Networking Statistics 2013 Base Numbers

To understand the impact of social networking, we first have to know what the base internet usage is around the world. This will give us an understanding of how many people use social networking regularly. According to Internet World Stats the world now has 2.267 Billion people using the web.  Internet user-ship has grown on average about 150 million people per year over the past two years. 32% of the world’s 7 Billion people now use the internet as a means of communication.

internet world usage 2013

 

Social Networking Statistics 2013 Reach

Let’s now break down how internet users interact with the major social networks.

Facebook: Based on Facebook’s press center, and also the Internet World Statistics Facebook now has 955 million users with 160 million US accounts. The social network has faced some serious challenges this year, such as the collapse of their stock price, and a decrease in time spent on the social network. They are still an impressive mammoth in the industry with close to 50% of users visiting on a daily basis; and with roughly 8 hours of usage per person they seem to be in good shape.

Youtube: According to their press center, Youtube has 800 million unique visitors every month. While those are not accounts, this is the closest I could find. Plus, these are the numbers Youtube provided, and I like to go with source material. The social network is taking on even more prominence now, because they are getting so much search traffic from their sister search engine Google.

Twitter: The social network surpassed 517 million accounts in July, and is growing at approximately 11 accounts per second. By my calculations that means they have approximately 525 million accounts currently.  With almost as much publicity as Facebook, you are starting to see more stars use Twitter to post quick updates to fans. For business owners, this is a great site to drive website traffic.

LinkedIn: This social network has an international reach, but has a much deeper American connection than Facebook and Twitter. According to LinkedIn’s press center, 62% of all current users are outside the United States. This is also the social network with the highest average income per user on this list, and executives from every Fortune 500 company use the site.

Google : The search giant’s social network has grown up over the past year. Last year when we went through numbers they were at 20 million, and predictions pegged the social network at 100 million by the end of the year.  At Google I/O, their annual developer conference, they announced Google plus now has 250 million accounts. We estimate based on Google numbers that 30% of their users are in the US.  The majority of that growth has come as the company pushes every single application they own down the Google path. The integration has been interesting, and sometimes annoying. However, they are probably here to stay.

Pinterest: This is the social networking phenom of the year.  This women dominated social network is a visual delight. While the social network is still small at around 20 million users, approximately half of them come from the United States. Plus, these women are buyers as well.

social networking statistics 2013

 

No longer with us statistically: I decided to remove Foursquare from the list, because they are statistically flat-lining.  Also, I know that Skype is a great social network, however, the numbers are too erratic for me to give you reliable accounts. Henceforth, I am dropping them from the list.

Quick homage to mobile: While this is not a mobile statistics demonstration, we will be coming out with our first mobile marketing statistics post in the next couple of weeks. So much of what we are seeing on these social networks is dominated by mobile marketing today that the two need to be mentioned together.

Finally, the biggest number that popped out to me was the number of accounts people had worldwide and also here in the United States. Worldwide there are 2.725 Billion accounts, or 1.2 accounts per active internet users around the world. Here in the US there are  733 million accounts, or the equivalent of 2.31 accounts per American. The results of this are staggering and definitive; if you are on the internet today you are on social networking sites. While social networking dominated the results over the past two years, this is the first year social networking has so overwhelmingly dominated the internet.

What do you think of the social networking statistics 2013?

via andynathan.net

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Need Success in Blogging? Be Hard Worker!

Blogging is no longer a mysterious word for people on the web these days.

 

Since 2004 we have got millions of blogs and bloggers. Now a days blogs and Social media websites are dominating internet world. We’ve got so many pro-bloggers in past few years reason behind this is curiosity.

Homo Sapiens (Scientific name of Humans) easily attract towards a stuff which is new and which gave success to others.

As I’ve mentioned above that we’ve millions of blogs but only thousands of bloggers are active and passionate about blogging.

Some bloggers complain about not getting interaction on their blogs and part of the reason they are so unsuccessful is that they are not willing to put in the hard work it takes to engage their readers.

They just got messed up between their responsibilities and blogging and lost it. At the same time we are also having some bloggers who have much passion of blogging so that they are ready to face any hurdle, ready to quit anything for blogging. And trust me these kind of guys definetly get the success and dominates the blogging world.

I’m not saying that those who are doing part time blogging are not getting success. It simply depends on their smartness, knowledge and word power. But on comparison with passionate and hard working bloggers they are little bit low.

Before proceeding further let me tell you one thing that don’t relate the success in blogging with money :

Never do blogging for money because it creates a bad impression among your community.

There are numerous benefits of blogging which takeover the money. Simply do hard work, money will not have any other choice instead of trailing you. Well from a long time I’m continuously saying that Do Hard work! Do Hard work!

You definetly have a question that what is hard work in terms of blogging? What should you do to have success in blogging? Points given below will answer these questions.

Improve your Search Engine Optimization knowledge

Search Engine Optimization a well know word for all bloggers plays a vital role in the blogging. As there are millions of blogs and websites on internet the competition among them is tough. The key point to get success in this field is SEO.

If you are well known with SEO strategies you will survive otherwise you will have lots of difficulties. So let me tell you most appropriate and useful SEO tips.

A hand holds key to success

 

Use Meta Keywords and Meta Descriptions

Meta Keywords and Meta descriptions are the major part of SEO. Now What is Meta Keywords and Meta descriptions and what is their use?

Meta Keywords and Description are the useful tools to get good rank in Google Search result. Its all about Google Search algorithm.

To make you understand better let me tell you about Google search algorithm. Suppose you are searching for a keyword “tech blogging”.

To give you the best search result, first of all Google spiders(bots) will search the pages which have keywords “blogging”, after keywords they will check the descriptions. After that they consider various factors like page rank, on page optimization and lots more to rank your page in search result.

So I think you have came to know why Meta Keywords and descriptions are useful.

Remove Useless pages from Google Index

In initial update algorithms it was good to have many pages indexed in Google. But now Google wants Quality over quantity. That’s why Google has introduced Panda Update.

Panda Update is a domain level penalty update which means that your single low quality content can degrade your whole blog reputation. So I will recommend you if you have low quality or useless pages indexed in Google then remove them by Webmaster tools.

By the term “Useless pages” I mean that the pages like Disclaimer, Privacy Policies, subscriptions, page archives, category and tags author bio page and such kind of stuff.

Write Epic Content

Original and Quality content is the key of success.

Not only Google give reward for original content even your readers impressed with this act. If you copy the content from somewhere makes you part of plagiarism act.

And trust me getting involved in this act is a serious issue and can ruin your whole blog reputation.

Do Research before writing

Before blogging about any content make sure you have complete knowledge about that. Never do acts like rewriting because sometime if you missed any point in the article the whole article may have completely different meaning.

Initially I did the same. I was passionate about blogging but didn’t have enough energy to write long articles. So my articles were had meanings like out of the world.

Never write anything about which you don’t complete knowledge.

Suppose you are writing something with incomplete knowledge and your readers doing cross questions on that article then it may be a problem for you. It may ruin your blogging life.

 

So these were some basic tips on basic blog tips of hard working. These acts are part of hard working and trust me without this kind of hard work you are not going to survive in field of blogging.

If I have missed any point or if I’m wrong at any point let me know in comments.

 

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Aligning Keyword & Content Types with Business Goals

Lately it seems like content marketing is the new SEO. It’s become a bit of a buzzword. But when you slap a trendy label on something, it’s easy to start overthinking it. Ten years ago, everyone with a website was producing content of one kind or another. Then we started worrying about SEO – how to make that content more visible and available to search engine visitors. Now that “content marketing” is the word of the day, people are stressing about what “content” means and how they can “create great content.”

But the truth is, for most businesses, your goals haven’t really changed. You’re still just trying to get people to your website to do whatever it is you want them to do – to buy your widgets, as it were. Advertising is one way to accomplish that; content marketing is another. So when we talk about content marketing, what we’re really talking about is creating whatever kind of online stuff is most likely to attract the kind of people who might like your widgets. It doesn’t matter what kind of widgets you sell; if there’s a market for them at all, there’s probably a kind of content that would speak to that market.

So your job, as a would-be content marketer, is to:

  1. Define your goals
  2. Do preliminary keyword research
  3. Align your goals and keyword types with the right content

Let’s walk through each step in a little more detail.

Step 1: Define Your Goals

As with any marketing strategy, the first step is defining your business goals. What are you trying to achieve with your content? Most businesses with a web presence are trying to achieve some combination of the following goals:

  • Lead generation – Service-based companies, many local businesses (e.g. lawyers, dentists), and businesses that sell through a sales force are usually looking for leads. (Your content should inspire trust in your ability to serve the customer.)
  • Traffic, return readership – Traffic in and of itself is important for sites supported by ad revenue. More traffic also widens your lead funnel. (Your content should be exceptionally informative and/or entertaining.)
  • Product sales – Sales are the primary goal for e-commerce businesses. (Your content should persuade people to buy.)
  • Links – In addition to increasing your referral traffic, links give your whole website a lift in authority and rankings. (Your content should be highly shareable and/or a resource worth returning to.)

Having your goals in mind from the start will guide you through the process of strategizing and creating your content.

Step 2: Find Keywords that Align With Your Goals

There are really two ways to proceed from here. You can start by thinking about:

  • What kinds of content would attract the people you want to visit your site, and then figure out what types of keywords best align with that type of content, OR
  • What kinds of keywords your audience would use, and then create content that suits those keywords.

Frame it in the way that makes most sense to you. Either way, the key point to remember is that your end goal should inform both your keyword research and your content strategy.

Here are some examples of how different goals can align with different keyword and content types:

Content Marketing Goal Alignment

Depending on the kinds of keywords you’re looking for, you may find that different keyword tools suit your needs. For example, there are tools specific to social media or competitive research, and some keyword tools offer more long-tail terms than others.

Step 3: Putting it All Together

Creating content with your goals and keywords worked out ahead of time makes you much more likely to reach your intended audience. With this process in mind, you’ll be better able to:

  • Create content that is suited to your audience, in terms of length, style, tone, format, etc.
  • Focus your on-page optimization efforts around the right keyword.
  • Design your content so as to guide the visitor to the action your want her to take, whether that’s buying your widget or calling in to make an appointment.

Content marketing isn’t really new, but it may be a new way for you to think about reaching potential customers. Instead of going out into the world and screaming for attention (with display ads and push email campaigns, for example), how can you create value that brings potential customers to you?

This article originally appeared on Internet Marketing Blog by WordStreamand has been republished with permission.
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